Especially when you stop trying to work like someone you’re not.
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I’ve spent more than 25 years working across sales, marketing, content, digital and business strategy, after graduating with a Design Management degree from UCA.
My career started with a boot full of Cadbury chocolate as a sales rep in South London (yes, I ate quite a lot of it). Since then, I’ve worked as a Sales Director, Product Manager, Account Director and Business Strategist, with brands including Sony, Virgin, M&S and WHSmith.
Over the years I’ve built websites, worked on UX and customer experience, shaped content and marketing strategies, developed digital products and helped businesses work out what wasn’t quite working.
And I did all of that with an AuDHD brain.
For a long time, I didn’t know that was what was going on. I just knew that some ways of working came very naturally to me and others absolutely did not. Understanding my neurodivergence helped me make sense of how I’ve always worked best: seeing the bigger picture, spotting gaps and connections, questioning why things are being done a certain way, and finding a simpler way through.
These days, that experience is a huge part of how I work with other neurodivergent founders.


I run my own business, but I’m also a mother to two awesome humans, a wife, daughter, sister and quite a few other things besides. I won’t give you my whole life story, but it’s fair to say there’s more to me than business.
A common thread through pretty much everything I do is wanting to fix things. In fact, before common sense kicked in, I briefly considered calling myself The Fixer. It sounded a little too much like I erased people for money, so that idea was shelved fairly quickly.
I’m also Chair of my local Parish Council and editor of the local magazine. I love live music, good food and a proper Netflix binge, and I’m a firm believer that one of the best things about running your own business is being able to build a life around it — not sacrifice your life to it.
That last point has become increasingly important in the work I do too.
A big part of where my work is heading grew out of The Business Oddcast, the podcast I co-founded and co-host with Stuart Morrison.
We created it to talk honestly about what it’s like to be neurodivergent in business and at work. Over time, it grew into a community of ND business owners, many of them self-employed, and we saw just how many brilliant people were trying to make businesses work using advice, systems and expectations that simply didn’t suit the way their brains worked.
That has shaped my own mentoring work enormously. I now particularly work with neurodivergent founders, helping them build businesses that work with them rather than forcing themselves into somebody else’s version of how business should be done.
But Stu and I also realised that supporting ND people directly was only half the picture. If we really wanted to make working life better for neurodivergent people, we needed to work with businesses too.
So we created The Neuroinclusive Workplace, where we help organisations understand how neuroinclusive they really are and make practical changes through audits, mentoring, workshops and training.
Now the different parts of my work tackle the same thing from both ends: supporting neurodivergent people directly, while helping create businesses and workplaces that work better for them too.

"Hannah spent four years expertly managing the launch and evolution of our digital SaaS tool. Highly organised and efficient, she ensured brand alignment, refined content, and led customer engagement, all contributing to the product’s success."
"Hannah took the time to understand our needs and helped us create clear, effective messaging for our brand. Additionally, she provided helpful feedback on our website content, demonstrating her expertise in this area."
"Hannah launched our monthly newsletter and blog, both of which are a great success. She also consults on marketing, sales direction, customer outreach, and engagement. Hannah has great ideas, and is committed to helping me grow my business. Her input is invaluable, and she is a pleasure to work with."
"We approached Hannah, after a recommendation, when we needed to expand our inbound enquiries. She not only came up with a strategy to expand our business into commercial clients. But designed and implemented a refresh of our website. It's been really sucessful "