Stage 1: Awareness & Attraction
Making sure your website and socials show your best side, so new customers get what you do in seconds.
People can't choose what they don't understand
Your website and socials are often the first thing people see. If they don't clearly explain what you do and why it matters, potential customers won't stick around. Awareness and Attraction is about making sure your first impression online is clear, consistent, and compelling — so the right people find you and stay long enough to see what you can offer.
And here's the thing: a lot of small businesses know their website or LinkedIn profile needs work, but it slips down the list because there's 'not enough time', That neglect means your digital presence quietly holds you back. Even when everything else in your business is working well.
The problems
Signs you might be weak here:
- Social media bios are inconsistent or confusing.
- Hard to find on Google or social search.
- Broken links, outdated content, or missing CTAs.
- Website is confusing or content doesn’t clearly explain your offer.
- LinkedIn profile doesn’t showcase your expertise.
- Google Business profile isn’t set up or optimised.
- Competitors look more professional and trustworthy
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Awareness & Attraction
Choose the clarity and support you need to move your business forward—no overwhelm, just actionable strategy.
Light
From
£300
Improves your first impression with a handful of high-impact quick wins.
Example deliverables:
- Homepage headline refresh
- Clearer CTAs
- LinkedIn bio update
- Fixing broken links
Standard
From
£500
Strengthens overall digital presence so you look clear, consistent, and credible.
example deliverables
- Homepage content refresh
- Services refresh
- LinkedIn refresh
- Branding consistency
Intensive
From
£900
A full overhaul of how you show up online, across your website and key platforms.
Example deliverables
- Rewrite key web pages
- Complete LinkedIn overhaul
- Refresh social touch points
- Optimise Google Business
Conversion
Choose the clarity and support you need to move your business forward—no overwhelm, just actionable strategy.
Light
From
£300
Removes friction so it’s easier for leads to say yes.
example deliverables:
- Enquiry form redesign
- Clearer CTAs
- Simple auto-responder
- Reply scripts
Standard
From
£500
Creates a smoother and more professional enquiry-to-customer experience.
example deliverables:
- Enquiry form creation
- Conversion templates
- Conversion analysis
- Onboarding checklist
Intensive
From
£900
A complete conversion system that builds confidence at every step.
example deliverables:
- Mapped onboarding flow
- Customer tracker set up
- Response guide
- Digital presence overhaul
Engagement
Choose the clarity and support you need to move your business forward—no overwhelm, just actionable strategy.
Light
From
£300
Implements quick engagement wins to keep potential customers interested.
Example deliverables:
- Newsletter sign-up clarity
- Blog refresh
- Simple CRM tidy-up
Standard
From
£500
Strengthens how you stay visible and connected before the sale.
Example deliverables:
- Newsletter refresh
- Updated blog strategy
- CRM pipeline overview
- Messaging alignment
Intensive
From
£900
A complete engagement system to build trust and stay front-of-mind.
Example deliverables:
- Content plan creation
- Newsletter templates
- Blog framework
- CRM pipeline (manual)
Nurturing
Choose the clarity and support you need to move your business forward—no overwhelm, just actionable strategy.
Light
From
£300
Implements simple systems to keep customers feeling valued after the sale.
example deliverables:
- Thank you template
- Check-in message
- Basic up-sell script
- Nurture outreach plans
Standard
From
£500
Strengthens your follow-up and retention process so customers stick around longer.
example deliverables:
- Structured follow-up plan
- Feedback survey creation
- Up-sell/cross-sell guide
- Loyalty/referral ideas
Intensive
From
£900
A complete nurturing system that creates repeat business and loyalty.
example deliverables:
- Follow-up system
- Up-sell/cross-sell offers
- Item 3
Trust Building
Choose the clarity and support you need to move your business forward—no overwhelm, just actionable strategy.
Light
From
£300
Implements simple, high-impact trust signals.
Example deliverables:
- Testimonial request template
- Add reviews to your website
- Update LinkedIn recommendations
- Testimonials on website
Standard
From
£500
Strengthens your social proof and makes it visible where it matters.
Example deliverables:
- Testimonial collection system
- Case study template
- Updated review process
- Proof messaging on touch points
Intensive
From
£900
A full trust-building strategy to turn happy customers into advocates.
Example deliverables:
- Written case studies
- Testimonial library set up
- Review collection process
- Social proof strategy
How implementation works
Once your audit is complete(or if you’ve already self-diagnosed this stage), we’ll agree together on thefixes that will make the biggest difference. This isn’t a one-size-fits-all package — every business is different. I’ll recommend the changes that matter most right now, and we’ll agree what’s achievable within your chosen tier(Light, Standard, Intensive). From there, I’ll put the fixes into action —whether that’s sharpening your homepage messaging, refreshing your LinkedIn profile, or fixing broken CTAs — and make sure you’ve got the tools and confidence to keep them running smoothly.
Self-diagnosed 'add-ons' (from £200)
If you already know your digital presence needs a quick refresh — like a homepage that isn’t clear, or aLinkedIn profile that doesn’t sell you well — you can pick one of these add-ons without diving into the full audit.
- Website copy refresh (homepage & 2 key pages
- SEO basics setup(keywords, meta descriptions, headings etc)
- Social profile overhaul (LinkedIn bio, about pages, cover pages)
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