Stage 1: Awareness & Attraction
Make it easier for the right people to find you and understand what you do.
What awareness and attraction actually means
Before someone can buy from you, theyhave to know you exist. Awareness & Attraction is the first stage of theCustomer Journey Growth Loop. It covers how people discover you, what they seewhen they do, and whether they understand quickly enough what you do andwhether you might be right for them.
That could be your website, LinkedIn profile, social media, Google presence, networking, referrals, or a mixture of all of them. And no, this does not mean you need to be everywhere, post every day, or suddenly become a content machine. The aim is to kae the places you are showing up work harder for you.
Why this stage matters
A lot of small businesses already know something about their online presence could be better. The website needs updating. LinkedIn has not been touched for two years. Your services have changed but your messaging hasn’t. Or perhaps you’re doing plenty of marketing but still not getting enough enquiries.
The temptation is to assume you need to do more. More posts. More platforms. More networking. More content. But sometimes the problem is not how much you are doing. It is that the right people are not finding you, or what they see when they do find you is not making it easy enough to understand why they should take the next step.
That is what we look at here.
The Signs Awareness & Attraction might need some attention
- People regularly ask what you actually do.
- Your LinkedIn profile no longer reflects your business.
- Your website looks fine, but it doesn't generate any enquiries.
- Your messaging looks different depending on where someone finds you.
- You are posting on social media without any idea of what you are trying to achieve.
- Your website contains outdated information, broken links, or unclear calls to action.
- You know your online presence needs work, but it keeps slipping down the list.
- You are spending a lot of time trying to be more visible but not seeing any change
What good looks like
You don't need a perfectly polished presence across every platform, you just need the right people to be able to find you. Then quickly understand what you do, who you help, and why they might want to talk to you.
For a neurodivergent business owner, Ialso think this needs to be realistic. A visibility strategy that only works ifyou post five times a week, remember to engage every day, and somehow maintainthree social platforms probably is not much use if you can only keep it up fora fortnight before wanting to throw your laptop out of the window.
We look at what is genuinely worth your time and what could do more of the work for you.
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Ways I can help with Awareness & Attraction
A few focused ways to improve how people find you, understand what youdo, and decide whether you’re right for them.
LinkedIn Profile Audit & Edit
Half day
£195
Make your profile work harder for you, so it is clearer who you help, what you do and why someone should take an interest.
What's included
- Headline and About section review and edit
- Services and Featured section tidy up
- Clearer positioning and messaging
- Practical recommendations for anything else worth changing
Website Copy Review & Rewrite
From
£495
If your website no longer reflects what you do, I can review and rewrite key pages.
What's included
- Review of agreed website pages
- Clearer messaging and service copy
- Stronger CTAs
- Rewrite and edit of agreed pages
Digital Presence Review
From
£495
A proper look at what your business looks like online, across multiple touchpoints.
What's included
- Website review
- key social profile reviews
- Messaging and visiblity check
- Prioritised recommendations on what needs to be improved and how.
Conversion
Choose the clarity and support you need to move your business forward—no overwhelm, just actionable strategy.
Light
From
£300
Removes friction so it’s easier for leads to say yes.
example deliverables:
- Enquiry form redesign
- Clearer CTAs
- Simple auto-responder
- Reply scripts
Standard
From
£500
Creates a smoother and more professional enquiry-to-customer experience.
example deliverables:
- Enquiry form creation
- Conversion templates
- Conversion analysis
- Onboarding checklist
Intensive
From
£900
A complete conversion system that builds confidence at every step.
example deliverables:
- Mapped onboarding flow
- Customer tracker set up
- Response guide
- Digital presence overhaul
Engagement
Choose the clarity and support you need to move your business forward—no overwhelm, just actionable strategy.
Light
From
£300
Implements quick engagement wins to keep potential customers interested.
Example deliverables:
- Newsletter sign-up clarity
- Blog refresh
- Simple CRM tidy-up
Standard
From
£500
Strengthens how you stay visible and connected before the sale.
Example deliverables:
- Newsletter refresh
- Updated blog strategy
- CRM pipeline overview
- Messaging alignment
Intensive
From
£900
A complete engagement system to build trust and stay front-of-mind.
Example deliverables:
- Content plan creation
- Newsletter templates
- Blog framework
- CRM pipeline (manual)
Nurturing
Choose the clarity and support you need to move your business forward—no overwhelm, just actionable strategy.
Light
From
£300
Implements simple systems to keep customers feeling valued after the sale.
example deliverables:
- Thank you template
- Check-in message
- Basic up-sell script
- Nurture outreach plans
Standard
From
£500
Strengthens your follow-up and retention process so customers stick around longer.
example deliverables:
- Structured follow-up plan
- Feedback survey creation
- Up-sell/cross-sell guide
- Loyalty/referral ideas
Intensive
From
£900
A complete nurturing system that creates repeat business and loyalty.
example deliverables:
- Follow-up system
- Up-sell/cross-sell offers
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Trust Building
Choose the clarity and support you need to move your business forward—no overwhelm, just actionable strategy.
Light
From
£300
Implements simple, high-impact trust signals.
Example deliverables:
- Testimonial request template
- Add reviews to your website
- Update LinkedIn recommendations
- Testimonials on website
Standard
From
£500
Strengthens your social proof and makes it visible where it matters.
Example deliverables:
- Testimonial collection system
- Case study template
- Updated review process
- Proof messaging on touch points
Intensive
From
£900
A full trust-building strategy to turn happy customers into advocates.
Example deliverables:
- Written case studies
- Testimonial library set up
- Review collection process
- Social proof strategy
Not sure what needs fixing?
Sometimes it's obvious that your LinkedIn needs work or your website is out of date. Other times you just know you're not getting enough enquiries and you've no idea why.
That's exactly the sort of thing we can untangle together. tell me what's going on, and I'll help you work out where your time and money are best spent.
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